About
If you've been wanting to connect with like minded digital marketing professionals, make new friends and grow professionally, For The Clout is the community for you!
For The Clout was founded in 2020 by Lydia Lee, with the goal of facilitating connections and fostering a community of learning.

Today, For The Clout is more than an awesome community of people. We offer professional services to help brands, host events, offer a co-working clubs for professionals and much more! For The Clout is all about inspiring moments of learning, discoverability, and connection. Apply to join the members only channel today!
Our Process
We are essentially Social and Influencer Marketing Architects. We will help you hone in on strategy, help you build out your tech stack, and chat through processes for you to scale and grow your business.

Schedule a discovery call

Develop a scope of work custom to your goals

Develop a strategy for your influencer / social media pages including budget, benchmarks of success and more.

Help you build out your tech stack to scale.

Develop your creator and influencer communication flows

Assist you in developing your legal creator contracts, and FTC language

Train your team on how to manage your programs or we can manage them for you.
Meet The Team

Lydia Lee
CEO & Founder
Lydia is a digital marketing maven, with over 15 years experience in the Social Media and Influencer Marketing Field across many industries. She has experience building brands from conception to acquisition. Lydia is a data driven marketing professional who has built up brands to be on the Inc 5000's fastest growing private companies list. She has experience in developing efficient, high-impact marketing programs that result in exponential growth.

Brandon Castillo
VP of Sales & Events

Lowell Noulinthavong
Manager, Community & Client
Lo Noulinthavong is an experienced influencer marketing professional with over seven years of expertise in the industry. Initially starting in the fashion space with 8 Other Reasons, Lo has since transitioned into working with CPG brands through For The Clout, where he continues to drive impactful campaigns and connections for brands and influencers.
A true believer in the power of connections, Lo thrives on meeting new people, exploring new destinations, and indulging in his love for FOOD.

Lauren Maxwell
Director of Marketing, Agency Habitat
Co-Contributor
Lauren is a passionate influencer marketing expert and has a proven track record of creating successful campaigns that drive engagement, increase brand awareness, and ultimately boost revenue. Lauren has been in the industry for over 7 years. Has a strong knack for identifying the right influencers for a campaign. Lauren is a big believer in the power of data, and always looking for ways to measure the impact of campaigns and optimize for maximum ROI.

Colleen Kelley
Director of Partnerships, Clearstem Skincare
Co-Contributer
Colleen has 7 years of experience in the skincare and wellness industry, as well as over 11 years in sales. She is a passionate and creative Director of Partnerships at CLEARSTEM, a brand that offers natural and education-backed products for acne and anti-aging. 5 years ago Colleen started building CLEARSTEM's ambassador program, focusing on education and relationships. Colleen also has a certification in Building the Brand with Influencer Marketing from Cornell University. She is always looking for new opportunities to learn, grow, and connect with others who are passionate about skincare and wellness.

Chelsea Kruse
Senior Marketing Manager - Primal Kitchen
Co-Contributor
With 12 years of marketing experience, Chelsea specializes in building meaningful influencer strategies, curating strong brand partnerships and implementing creative social media campaigns. She has a passion for blending creativity with strategy to help brands grow, connect with their audience and drive real results - while keeping things fresh and fun!

Ready to Scale YOUR Influencer Program?
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